Freesat vs Amazon

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edited 24 November 2016, 11:00AM in Archived Posts
Freesat, the free-to-air satellite television platform for the United Kingdom, is suing Amazon for trade mark infringement over the ‘freetime’ brand for its programme guide. Amazon uses Kindle FreeTime to market the parental controls for its Kindle Fire tablet and its Fire TV media streaming box.

Freesat, which is jointly owned by the BBC and ITV, launched its hybrid satellite and broadband platform as on 4 September 2012. In its announcement, Freesat specifically said the service was called ‘’. Humax provided the first set-top boxes.

Freesat filed trade mark registrations for ‘FREE TIME’ and ‘FREETIME’ in June 2011, followed by images for the logo in October 2011.

Since being launched as , Freesat has tended to use the term ‘freetime’. In announcing a new Humax ‘freetime’ box in September 2013, Freesat referred to the “freetime service launched to great acclaim a year ago”. This may have been in order to assert the use of the term ‘freetime’ rather than the specific logotype.

On 6 September 2012, just two days after Freesat launched , Amazon launched its Kindle Fire HD range of tablets in the United States. Among its features was “Kindle FreeTime”. Amazon said this reinvented parental controls, giving parents “easy-to-use tools to personalize their children’s digital media experience”, for instance by limiting screen time use by type of application.

Meanwhile, yet another trademark kerfuffle for YouView:

The IpKat blogger comments :
Merpel wonders why the words "you view" in relation to things that you view seem to be such a magnet for trade mark registrants: isn't it better to try to register marks that are non-descriptive in preference to those that are nondescript?
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