Thanks for that @Roy, so a wee bit unfair to point the finger at YouView in this instance? For once!
And before you reply - no - I don't agree with you at all.
Roy, I certainly can. Your premise is based on the naive but understandable presumption that organisations always behave with logic and foresight and do what others see as clearly obvious. That in my experience is an entirely false premise. Unless you have worked at a senior level in industry you will not have had experience of observing how often and regularly this happens. I can can give you a briefcase full of what seemed like small at the time insignificant errors of judgement that have had extremely bad outcomes - some that have changed industries and some have had far reaching societal change. Youview's stance by comparison is extremely easy to rationalise.