Virgin Stream

redchiz

Another new offering.

https://www.ispreview.co.uk/index.php/2022/04/virgin-media-o2-uk-finally-launches-new-stream-tv-service.html

What interests me most is not so much the new box, but that as with Sky Glass TV subscribers need only commit to one month at a time. This seems to leave BT TV alone committed to the dinosaur model of long-term contracts. 

Roy

redchiz said:

Another new offering.

https://www.ispreview.co.uk/index.php/2022/04/virgin-media-o2-uk-finally-launches-new-stream-tv-service.html

What interests me most is not so much the new box, but that as with Sky Glass TV subscribers need only commit to one month at a time. This seems to leave BT TV alone committed to the dinosaur model of long-term contracts. 

Only available to Virgin ISP subscribers, so either they are cannibalising Virgin TV 360, or they judge there is an untapped TV/streaming market among their broadband-only subscribers.

Or they are going to branch out to an offering across other ISPs, and go head-to-head with Roku and Amazon in the stick/box market.

I can’t see either approach working very well 😢

redchiz

@Roy

Future developments will indeed be interesting. If they were to extend this beyond Virgin Media broadband customers to all ISPs I am not sure that all their current content provision agreements would/could remain intact as they are? 

It is not easy to fathom these decisions from outside the organisations concerned. As I said earlier though the continuing existence of long-term TV subscription contracts seems surely doomed as customers expect more and more to have freedom in choosing and switching between the ever-increasing number of streaming services available on what, currently for many at least, is on ever-decreasing personal budgets. 

kodikid

Think the logic is to entice people onto Virgin/02 broadband.