No Netflix or Now tv

The new Aura box is now on sale on Amazon (£249) but bizarrely missing Netflix and Now tv.
Anyone hoping to get this and abandon the streaming stick will be very disappointed.
Anyone hoping to get this and abandon the streaming stick will be very disappointed.
Deacon Blue hit from October 88
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The NowTV Android app phones home to Sky, and if it isn’t running on a Sony Android TV, it won’t run.
And this seems to have wrong-footed Humax.
https://community.nowtv.com/t5/Set-top-boxes-Smart-TVs/Humax-Aura-4k-with-Android-TV-Now-TV-app-support/m-p/546517/highlight/true#M12197
Can’t speak for Netflix, though.
Needless to say I'm no longer interested and never will be till they sort this.
Dont they do market research before launching a product?
https://community.youview.com/youview/discussion/comment/19007644/#Comment_19007644
I'm going to stick up for Roy here - no need for that. We're all human beings.
I've done some digging on this and been told it will be available eventually.
"...For even further entertainment options, users can top up their viewing with paid streaming services such as Amazon Prime Video, Disney+, BT Sport and Google Play Movies..."
Netflix is the number one streaming service, so isn't it obvious that the reason why it wasn't mentioned was because the box doesn't offer it.
That was the conclusion that I jumped to.
I don't wish to say "I told you so" but...
The Aura doesn't have a licence to it. Nor do they have a licence for All4.
So every single Android phone manufacturer in the world has to get a licence for Netflix? Maybe phone model by phone model? And indeed any other app that any given user might fancy downloading onto their shiny new phone?
I can’t see that working, somehow.....
Maybe there was some deal struck, a little financial incentive?
Regarding that, can I further invoke your invaluable assistance?
I am of course aware that the situation with Netflix is different.
EDIT - how do you also explain the absence of Netflix?
As regards the absence of Netflix, I can only say that with respect, I am not here to answer questions on behalf of Humax, and so I suggest that you ask them.